Paid Social Sr. Specialist

Lamark Media (“Lamark”) is an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for their clients and strategic partners. Lamark’s methodology is to create a custom omni-channel strategy that leverages digital marketing assets like a portfolio which can be measured, optimized, and scaled for long-term success.

The company was founded in 2009 with the vision of developing a full-service platform that provides a comprehensive suite of digital marketing services in-house with an agnostic approach to driving growth.

Our mission is to create more value for others. Our core values inspire us to over-deliver on expectations and to create more success for the partners we serve.

Join our team of smart, passionate, collaborative, results-driven do-ers. We work hard every day to deliver remarkable experiences to our clients, and ultimately, their customers.

We are seeking a highly skilled Sr. Paid Social Specialist to lead the hands-on execution, optimization, and strategic articulation of Paid Social programs across a portfolio of client accounts. You bring deep platform expertise, the ability to diagnose complex marketing challenges, and the confidence to communicate recommendations clearly to internal teams and client stakeholders.

You operate with a high level of ownership, proactively identifying performance opportunities, shaping testing agendas, and aligning tactical priorities to client business objectives. You provide subject-matter expertise, support cross-functional collaboration, and contribute to the advancement of team processes, tools, and best practices. You are a dependable partner who can independently manage work, elevate insights, and influence strategic thinking.

Key Responsibilities

• Multi-Account Execution: Manage the end-to-end execution of paid social campaigns for a portfolio of clients across Meta (Facebook/Instagram) and Pinterest and be able to manage and optimize a high volume of campaigns.
• Precision Trafficking: Own the technical setup within Ads Manager—from pixel placement and catalog syncing to complex naming conventions and UTM parameters.
• The "Excel Engine": Serve as the team’s data lead. You will build and maintain Excel-based reporting templates, using Pivot Tables to aggregate data across accounts and identify macro trends.
• Fast-Paced Optimization: Proactively optimize campaigns daily. In our environment, you must be comfortable making real-time adjustments to bids, budgets, and creative based on fluctuating performance signals.
• Client Insights & Communication: Translate raw data into "client-ready" insights. You’ll explain the why behind the numbers during weekly and monthly calls.

What You Bring

• Media Buying Experience: 4-6 years of hands-on media buying experience, ideally within an agency setting where you’ve managed multiple budgets simultaneously.
• Management Experience: 2+ years managing paid social specialists.
• Platform Mastery: High proficiency in Meta Ads Manager and Pinterest Ads Manager. You know these platforms inside and out, including their specific attribution models and audience targeting capabilities.
• Excel Expertise: You are highly efficient in Microsoft Excel. You don't just know what a Pivot Table is; you know how to use them to slice data by creative, audience, and placement to find hidden wins.
• Agency DNA: You thrive in a fast-paced, deadline-driven environment. You are organized, can prioritize a heavy task list, and remain calm under the pressure of "launch days."
• Analytical Curiosity: You don’t wait to be told what’s wrong. You dig into the data, find the bottleneck, and come to the table with a solution.

PERKS AND BENEFITS 

• Incredible company culture - we are passionate about the impact we make every day; we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
• Diverse and forward-thinking environment
• Great career growth opportunity—you’ll have direct access to agency leadership
• Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
• 401(k) with employer matching
• Company events and industry conferences

At Lamark Media, we're looking for people with passion, grit, and high integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out; especially if your career has taken some extraordinary twists and turns. At Lamark Media, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.

PLEASE NOTE: As a company, we take hiring very seriously. Interviewing with Lamark Media may include phone/video interviews, written projects, and/or on-site interviews. Although we are unable to follow-up with every applicant, we do our best to run a thorough process for candidates with whom we identify a potential fit.

Lamark Media is an equal employment opportunity employer. Candidates are selected based on qualifications and defined requirements of the job, not on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin or any other protected status. Further, Lamark Media encourages United States' Veterans and persons with disabilities to apply for positions for which they are qualified.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.