SEO Manager

Lamark Media (“Lamark”) is an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for its clients and strategic partners. Lamark’s methodology is to create a custom omnichannel strategy that leverages digital marketing assets, such as a portfolio, which can be measured, optimized, and scaled for long-term success.

The company was founded in 2009 with the vision of developing a full-service platform that provides a comprehensive suite of digital marketing services in-house with an agnostic approach to driving growth.

Our mission is to create more value for others. Our core values inspire us to over-deliver on expectations and to create more success for the partners we serve.

Join our team of smart, passionate, collaborative, results-driven do-ers. We work hard every day to deliver remarkable experiences to our clients, and ultimately, their customers.

Manager, SEO

We are looking for an experienced Manager, SEO to be the strategic owner of client SEO campaigns. The position owns end-to-end strategy, leads reporting, roadmap creation, and cross-channel integration. The ideal candidate has experience setting SEO strategy and collaborating with team counterparts to execute roadmaps to achieve client goals, and is actively practicing or experimenting with AEO/GEO.

KEY RESPONSIBILITIES

• Create strategic roadmaps to improve website visibility and grow qualified traffic
• Work closely with (and serve as a mentor to) SEO Specialists to bring roadmaps to life, implement strategic initiatives, and reach client goals
• Participate in onboarding and goal setting with clients
• Perform website and competitor analysis using various SEO tools
• Perform hands-on implementation of advanced SEO tactics and strategies
• Provide thorough direction to team members to accomplish SEO activities
• Develop insights for high-tier client reports and attend client reporting and strategy meetings
• Participate in team meetings and workshops
• QA deliverables and reports for SEO Specialists working on your client portfolio
• Work with Creative and Development teams to implement SEO and UX best practices
• Assist in upselling projects to existing clients and pitching SEO to prospective clients
• Advocate for SEO and Content Marketing Best Practices
• Analyze data from analytics tools, Search Console, crawling tools, and more
• Keep abreast of the latest algorithm changes, SEO tools and techniques

REQUIRED EXPERIENCE

• 3+ years of professional experience in an SEO-focused role
• 2+years in agency, fast-paced digital environment required
• Knowledge of/Experience in AEO/GEO: Up-to-date understanding of strategies and tactics required to improve chances of visibility in LLM searches.
• SEO Skills and Knowledge: Demonstrated knowledge of current SEO practices, including technical, on-page, off-page, and local.
• Goal-oriented Strategic Thinker: Demonstrated skills in planning SEO roadmaps to achieve desired outcomes.
• Multi-client Management: Ability to think strategically for a portfolio of clients.
• Analytics & Reporting: Experience using analytics tools like Google Analytics, Google Search Console, and Ahrefs to track, report, and optimize campaigns.
• Agency Tenure: Experience working in an agency or fast-paced digital environment required.
• Remote Work Experience: A history of successfully managing priorities in a remote setting through team collaboration tools.

NICE TO HAVE

• Pod Participation: Experience working within small groups with shared clients.
• Cross-Functional Collaboration: Experience working with development, performance, and creative teams to develop and execute integrated campaigns.
• AI & Automation Knowledge: Understanding of how to utilize AI and/or automation to improve workflows. Ability to request or recommend tools to increase efficiency.
• Presentation & Communication Skills: Strong ability to present ideas, strategies, and performance results to clients in a clear and persuasive manner.
• Productivity Tool Experience: Experience in using Microsoft Outlook, Slack, Box.com, or Adobe Workfront is a plus.

PERKS AND BENEFITS 

• Incredible company culture - we are passionate about the impact we make every day; we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
• Diverse and forward-thinking environment
• Great career growth opportunity—you’ll have direct access to agency leadership
• Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
• 401(k) with employer matching
• Company events and industry conferences

At Lamark Media, we're looking for people with passion, grit, and high integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out; especially if your career has taken some extraordinary twists and turns. At Lamark Media, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.

PLEASE NOTE: As a company, we take hiring very seriously. Interviewing with Lamark Media may include phone/video interviews, written projects, and/or on-site interviews. Although we are unable to follow-up with every applicant, we do our best to run a thorough process for candidates with whom we identify a potential fit.

Lamark Media is an equal employment opportunity employer. Candidates are selected based on qualifications and defined requirements of the job, not on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin or any other protected status. Further, Lamark Media encourages United States' Veterans and persons with disabilities to apply for positions for which they are qualified.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.