Sr. Paid Search Specialist- Agency

Lamark Media (“Lamark”) is an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for their clients and strategic partners. Lamark’s methodology is to create a custom omni-channel strategy that leverages digital marketing assets like a portfolio which can be measured, optimized, and scaled for long-term success.

The company was founded in 2009 with the vision of developing a full-service platform that provides a comprehensive suite of digital marketing services in-house with an agnostic approach to driving growth.

Our mission is to create more value for others. Our core values inspire us to over-deliver on expectations and to create more success for the partners we serve.

Join our team of smart, passionate, collaborative, results-driven do-ers. We work hard every day to deliver remarkable experiences to our clients, and ultimately, their customers.

SENIOR PAID SEARCH SPECIALIST

We are seeking a highly skilled Senior Paid Search Specialist to lead the hands-on execution, optimization, and strategic articulation of paid search programs across a portfolio of client accounts. You bring deep platform expertise, the ability to diagnose complex marketing challenges, and the confidence to communicate recommendations clearly to internal teams and client stakeholders.

You operate with a high level of ownership, proactively identifying performance opportunities, shaping testing agendas, and aligning tactical priorities to client business objectives. You provide subject-matter expertise, support cross-functional collaboration, and contribute to the advancement of team processes, tools, and best practices. You are a dependable partner who can independently manage work, elevate insights, and influence strategic thinking.

KEY RESPONSIBILITIES

• Own end-to-end execution and optimization of Paid Search campaigns across Google Ads, Microsoft Ads, and relevant platforms.
• Analyze performance data to diagnose issues, uncover opportunities, and translate findings into actionable recommendations.
• Develop testing roadmaps, including audience, bidding, creative, and structural experiments, to drive continuous improvement.
• Articulate how tactical actions connect to broader business and marketing goals, both internally and in client conversations.
• Produce high-quality reports, insights, and performance narratives that clearly explain impact and next steps.
• Serve as a thought partner to Paid Search Managers and Associate Directors in strategic planning conversations.
• Identify workflow gaps, process improvements, or automation opportunities and contribute to solution development.
• Provide informal mentorship to junior specialists, offering guidance on troubleshooting, analysis, and execution.
• Collaborate with creative, analytics, and client services teams to ensure integrated, aligned campaign execution.

SUCCESS METRICS

• High-quality execution with consistent accuracy, timeliness, and proactive issue prevention.
• Measurable performance gains tied to testing, optimization, and strategic refinements.
• Clear, confident articulation of data-driven insights and recommended actions.
• Demonstrated ability to independently solve complex performance challenges.
• Positive feedback from internal teams and client stakeholders regarding communication and partnership.
• Contributions to improved processes, templates, tools, or cross-team workflows.

REQUIRED EXPERIENCE

• 2-4 years hands-on Paid Search experience managing complex, multi-platform campaigns.
• Advanced understanding of Google Ads & Microsoft Ads including campaign structure, bidding strategies, feed-based programs, audience layering, performance diagnostics, and automation tools.
• Strong analytical skills with the ability to interpret large datasets and translate them into clear business implications.
• Experience developing and executing structured testing programs (ad copy, audiences, bidding, landing pages, etc.).
• Confident communicator with the ability to explain technical topics and performance insights to non-technical audiences.
• Demonstrated ability to identify business problems, connect performance to client marketing goals, and propose recommended actions.
• Experience working collaboratively with cross-functional teams, including creative, analytics, and client service partners.
• Familiarity with analytics platforms (e.g., Google Analytics, Looker Studio) and data visualization best practices.
• Strong written communication with the ability to craft sharp insights, POVs, and rationale behind tactical decisions.

PERKS AND BENEFITS 

• Incredible company culture - we are passionate about the impact we make every day; we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
• Diverse and forward-thinking environment
• Great career growth opportunity—you’ll have direct access to agency leadership
• Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
• 401(k) with employer matching
• Company events and industry conferences

At Lamark Media, we're looking for people with passion, grit, and high integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out; especially if your career has taken some extraordinary twists and turns. At Lamark Media, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.

PLEASE NOTE: As a company, we take hiring very seriously. Interviewing with Lamark Media may include phone/video interviews, written projects, and/or on-site interviews. Although we are unable to follow-up with every applicant, we do our best to run a thorough process for candidates with whom we identify a potential fit.

Lamark Media is an equal employment opportunity employer. Candidates are selected based on qualifications and defined requirements of the job, not on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin or any other protected status. Further, Lamark Media encourages United States' Veterans and persons with disabilities to apply for positions for which they are qualified.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.